What Makes Smartphones and Smartwatches Popular?

As smartwatches have grown in popularity, so have "notifications" apps. To make good on this, many manufacturers are creating applications that allow you to keep track of your daily workouts, make calls, check the weather, and even access your email. These apps are usually exclusive to the manufacturer's product, but they're a huge market to target since most consumers will carry a smart phone. When searching for a platform to develop these notifications, companies should look to smartwatch manufacturers who have already released popular applications for their hardware. The best examples of this are Jawbone and Motorola.

With so many existing third party applications, it's become a lot harder for smartwatch makers to claim exclusivity to any one application. For example, Android mobiles all support a version of HTC Sense, which allows third-party apps to work in conjunction with the phone's multi-touch UI. The question then becomes, how hard will it be for a smartwatch maker to compete with existing smartphones? There's no doubt that the technology will continue to grow and make life easier for consumers, but it will also continue to make it more difficult for a company to claim complete exclusivity to one single software package.

It's possible that smartwatches will eventually be just as compatible as smartphones with applications from third-party developers. While there's nothing wrong with this, it's not a sign that the market will be opening up. Companies could always release an app that exclusively functions on a specific smartwatch. This can still make it difficult to claim a true market for smartwatches. Android smartwatches are already making it harder to claim an exclusive presence in the mobile smartphone market because of their default apps.

The other issue lies with users of smartphones. Smartphones offer so many customizable options that it would be very easy for a manufacturer to make a smartphone that has exactly the same features as a smartwatch. However, the reality is that most users won't want to dedicate a huge portion of their phone's memory to applications. A smartwatch will often act as a GPS unit as well as a timekeeper. Most smartphones can do these tasks with a few extra options.

The third issue is that companies have to make smartwatches that appeal to a wide range of people. A large percentage of the population probably doesn't care about these kinds of things. Even those who do won't necessarily use all the applications offered by their favorite companies. Users of smartwatches will have to be convinced to invest in a brand before they will get to use all of its special features.

Having these three issues in mind, manufacturers are forced to focus on features that will really make a difference to users. A lot of companies have released smartphones that run on the Android operating system. There are also a lot of third-party developers that have created hundreds of different apps for the Android platform. With smartphones being able to run these apps, the competition for smartwatch market is heating up. Android manufacturers and third-party developers are fighting for a bigger piece of the profits made from smartwatch smart apps.

To keep up with this fierce competition, manufacturers are working hard to make their smartwatches more feature-rich. They will be releasing apps for additional functions like GPS navigation, entertainment, fitness and the like. As users become accustomed to these additional functions, there will be no stopping them from exploring the smartwatch market further. Manufacturers will continue to update and add new features to their smartwatches as consumers keep requesting for more innovative ways to use their smartphones and smartwatches.

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